Let’s stop being our own worst bully
It’s time to drown out all the negative talk about the news...
Featured blog
World Congress speakers offer playbook on bringing sexy back
Throughout INMA World Congress 2013 in New York, various speakers suggested actions...
How to help your sales team fight off a zombie attack
Like marching zombies, digital start-ups and pure plays are popping up everywhere,...
Let’s stop being our own worst bully
It’s time to drown out all the negative talk about the news industry and trumpet the good news about how readers are engaging with us on multiple platforms.
Unrelenting negativity and half-truths. This is what bullies use to belittle. This is what we as an industry do to ourselves. And if we want this to change, we need to change our tune. The economy is tough. Lots of industries are facing challenges. Our industry is saddled with …...
World Congress speakers offer playbook on bringing sexy back
Throughout INMA World Congress 2013 in New York, various speakers suggested actions news media companies can take to make their products more attractive.
P.J. Pereira told news executives at the INMA World Congress last week they had to “bring sexy back to newspapers.” But how does an industry — one that traditionally has had a reputation for dancing like an elderly uncle with too many drinks under his belt at a family wedding —...
INMA World Congress 2013 Recap
INMA World Congress 2013 recently concluded in New York City. DTI was there, as a partner in business with INMA, and we returned armed with a renewed sense of optimism that seems to be spreading throughout the industry. There were many great speakers and conversations - in fact, too many...
How to help your sales team fight off a zombie attack
Like marching zombies, digital start-ups and pure plays are popping up everywhere, moving in on our advertising territory. Fight the invasion by arming your sales teams with a powerful weapon: time to sell.
If there is just one thing pop culture teaches us today, it’s the Zombie Apocalypse is coming. You can bank on that. The signs are there. It’s not a question of if, but when. So … are you ready? Have you resourced appropriately? Are you aligned with the right partners? Have you fortified...
A lesson from Warren Buffett: Newspapers’ value rests in their relevance
A study of Warren Buffett’s 2012 letter to shareholders reveals actionable insight for newspapers: Figure out how your content is relevant to your audience, capitalise on that connection by delivering on the right platforms — and promote it.
Spurred on by John Newby’s April 10th blog, “Smaller markets or print footprints: Which approach will win?” I re-read Warren Buffett’s 2012 shareholder letter, with a particular focus on an explanation of why...
What’s the value of multiple screens?
Recent studies show advertising effectiveness remains constant across platforms, is strengthened by a multi-platform approach, and that digital readers feel the need to interact with ads by clicking through for more content.
A question for all publishers: Are ads in our tablet apps as impactful as in print? New research has revealed that advertising impact can be as powerful on tablets as it is in print editions, particularly if the digital edition of the newspaper carries over the overall look and feel...
The new cost of marketing in a digital news world
While news organisations wait for the right digital marketing approach to shake out, overwhelmed media marketing teams need to keep trying everything. Sooner or later, we'll know what works.
We’re often reminded that the media economy, particularly for publishers, has been “re-priced.” That’s an elegant way of saying it costs a lot more to make a lot less. Advertisers just don’t believe they should pay the same dollars for reaching the same person digitally versus print, and the development...
Ten building blocks for a successful paywall
As it maps out its own migration to a paid content model for the summer of 2013, the Toronto Star shares 10 tips for building a successful paid digital initiative for a North American newspaper.
Paywall programmes for newspaper publishers are definitely in vogue, and my newspaper, the Toronto Star, has announced it will be joining the fray with the introduction of a paid digital content plan in the summer of 2013. There are times when a business can...
The 7 deadly sins of traditional media
As legacy news media organisations plot their resurrection in the digital age, they should devote serious thought to the seven “deadly” sins that damaged their former business model in the first place.
The old business model is broken. Disruptives are grabbing the revenues – but not filling the old civic mission. And the print consumers are dying faster than marketing directors can get younger subscribers to venture out on the brand-new digital toll roads. In short: Legacy media is dying. This picture of dystopia...
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