INMA World Congress 2013 recently concluded in New York City. DTI was...
INMA World Congress 2013 recently concluded in New York City. DTI was there, as a partner in business with INMA, and we returned armed with a renewed sense of optimism that seems to be spreading throughout the industry. There were many great speakers and conversations - in fact, too many...
A question for all publishers: Are ads in our tablet apps as...
A question for all publishers: Are ads in our tablet apps as impactful as in print? New research has revealed that advertising impact can be as powerful on tablets as it is in print editions, particularly if the digital edition of the newspaper carries over the overall look and feel...
Life used to be so predictable. You’d wake up with the newspaper...
Life used to be so predictable. You’d wake up with the newspaper at your front door. You’d peruse the headlines and stories from both near and far. If there was time, you’d catch up on the sports scores from the late games. The top right corner of the front page provided...
Many of those reading this blog will also have read INMA’s Outlook 2013...
Many of those reading this blog will also have read INMA’s Outlook 2013 report or will have heard INMA’s CEO, Earl Wilkinson, present the findings on the association’s recent webinar, which focuses on the print and digital ecology that is emerging across the globe and how...
It’s hard to persuade advertisers to spend money in newspapers these days....
It’s hard to persuade advertisers to spend money in newspapers these days. In economic bad times, a simple offer to buy millimeters in one day’s print edition is hard to put in your budget — especially when you’re not the big national advertiser spending tremendous amounts of money on advertising. Aren’t...
The exponential changes that technology will bring to how information is consumed...
The exponential changes that technology will bring to how information is consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take advantage of the unique synergies of print and digital platforms. By now, I hope you know this is the lead...
Paywalls are proliferating across the digital media landscape. Last month, the Pew...
Paywalls are proliferating across the digital media landscape. Last month, the Pew Project for Excellence in Journalism reported approximately 150 U.S. dailies now have some form of digital subscription service. The metered model has emerged as the clear winner. At the recent INMA World Congress in Los...
Last week’s INMA World Congress was both a beginning and an ending....
Last week’s INMA World Congress was both a beginning and an ending. The ending was closing loops on why and how culture change is a foundational step for transitioning to a multi-media news company, a discussion which INMA has spent much of the past year...
When I visit INMA member newspapers worldwide, I have a standard question:...
When I visit INMA member newspapers worldwide, I have a standard question: “Of what initiative are you proudest?” That answer is very different in 2012 than it has been in the past, and the answer has bearing on new product development in our industry. Over two decades, the question’s answer...
In presentations to INMA members in the United States in recent weeks,...
In presentations to INMA members in the United States in recent weeks, this seemingly incongruous question emerged in the context of the practicalities of culture change, department by department and profession by profession. The crux of my argument is: News is going from a print bundle whose attributes are at the...
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