“Should newsrooms act more like advertisers? Or should advertisers act more like...
“Should newsrooms act more like advertisers? Or should advertisers act more like newsrooms?” asked Tim Nolan, the Interactive Group Director at BBH NY, at the Social Media...
P.J. Pereira told news executives at the INMA World Congress last week they...
P.J. Pereira told news executives at the INMA World Congress last week they had to “bring sexy back to newspapers.” But how does an industry — one that traditionally has had a reputation for dancing like an elderly uncle with too many drinks under his belt at a family wedding —...
If there is just one thing pop culture teaches us today, it’s...
If there is just one thing pop culture teaches us today, it’s the Zombie Apocalypse is coming. You can bank on that. The signs are there. It’s not a question of if, but when. So … are you ready? Have you resourced appropriately? Are you aligned with the right partners? Have you fortified...
The old business model is broken. Disruptives are grabbing the revenues –...
The old business model is broken. Disruptives are grabbing the revenues – but not filling the old civic mission. And the print consumers are dying faster than marketing directors can get younger subscribers to venture out on the brand-new digital toll roads. In short: Legacy media is dying. This picture of dystopia...
One of our greatest strengths as local newspaper sales executives selling ads...
One of our greatest strengths as local newspaper sales executives selling ads to local businesses, is our relationships with these advertisers. We enjoy a level of trust made possible only by a business model that’s been around for hundreds of years. In many ways, we wear our reputations on our sleeves...
Four hundred fifty-six years (456) years ago, the world’s first regularly produced...
Four hundred fifty-six years (456) years ago, the world’s first regularly produced newspaper was published in Venice to inform the merchant class of developments in Europe. The history of print-packaged journalism since has been the story of:
I recently attended the Astech Roundtable in Vail, Colorado, which provided the...
I recently attended the Astech Roundtable in Vail, Colorado, which provided the opportunity to listen to and see what others within the news media industry are doing to stimulate innovation within their various markets. While each presentation over the 2 ½ days was interesting and innovative in...
I thought it was an obvious bow to tie around my presentation...
I thought it was an obvious bow to tie around my presentation to an INMA New Delhi conference earlier this month about what it will take to become multimedia news publishers tied increasingly to consumer behaviour: Start rewarding “relevance” over “quality” in the culture of your company, notably the...
When I ran my own newspaper company — The Balmain & Rozelle...
When I ran my own newspaper company — The Balmain & Rozelle Village Voice— all my staff had a use-by date. This was nothing nasty or sinister. We were a small, local newspaper that hired young journalism, design, and sales and marketing graduates....
Listen to news media executives from around the world share their ideas...
Listen to news media executives from around the world share their ideas about culture change. Campbell Reid, Editor, News Ltd., Australia Amy Leyh, Director, Digital Circulation Marketing, Dow Jones & Co., Inc., USA Thomas Culligan, Chief Revenue and Marketing Officer, The Washington Times, USA Catherine Grillot, Marketing Strategist, The Columbus...
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