I had a couple of reminders last week about the persistence of...
I had a couple of reminders last week about the persistence of ageism in advertising and, as a member of the “invisible” older age group, I sighed. Next, as any good “boomer,” I became indignant. Then I thought about the opportunities. Newspapers have lots of 50+ readers, and we can...
My attention was drawn this week to two recent mobile media surveys...
My attention was drawn this week to two recent mobile media surveys (from Reynolds Journalism Institute and Appcelerator), highlighting that consumers are using mobile devices mostly to (in order of importance): Communicate. Research their entertainment and information options. (No surprises there. But then...) Keep up with the news! A
If you can get beyond the screaming women in the television commercials,...
If you can get beyond the screaming women in the television commercials, take a minute to tune in and listen to what JC Penney is attempting: to radically change the way customers shop their stores and digital sites. The company's approach is research-based and puts the four Ps — pricing, promotion,...
“Oh wow. Oh wow. Oh wow.” Steve Jobs’ last words were a...
“Oh wow. Oh wow. Oh wow.” Steve Jobs’ last words were a fitting exclamation point on a remarkable life. His final utterance might also be an appropriate reaction to Time magazine’s decision to name “The Protester” as...
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