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The Jefferson City News Tribune: Revenue from Cross-Selling Classified Ads Climbs by a Factor of 20

Bucking the newspaper industry's trend toward lower income from classified advertising, the News Tribune, Jefferson City, Missouri, saw revenue from cross-selling classified ads jump by a factor of 20 in the first 12 months following the installation of software from Digital Technology International. The News Tribune recouped its investment in DTI MediaPlus® Classified Advertising software within six months.
News Tribune

Scripps Howard: Realizing the Vision of an Integrated Environment

Scripps Howard Newspapers sees a future where data silos are put out to pasture and an integrated customer database rules the roost.
Scripps Howard
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