Automated ad-building technology that gives customer service reps and advertisers the ability to quickly generate ads in templates you design.

Creating ads is easy
iBuild ad-building technology can be easily integrated into MediaPlus® Classified Advertising, MediaPlus® Display Advertising or iServices Order Entry to help you quickly and automatically create ads with a uniform layout for newspapers or specialty publications. You define the information you want to capture for both display and classified ads, and iBuild uses that information to create data fields that can be easily populated through pull-down menus or by typing. For example, iBuild automotive ads may have fields for year, make, model and price, while iBuild real estate ads may have fields for city, price and number of bedrooms. iBuild ad-building technology makes it easy to create effective ads - and effective ads mean satisfied advertisers.

Selling is easy
From up-sell options such as bold text to rules that preserve layout integrity, iBuild is easy on your advertisers and your production team. As your customer service reps or advertisers enter information to build an ad, the system suggests - and automatically prices - up-sell features such as photographs, priority placement and banners, thus increasing sales. And with a simple click, ads can be viewed in a variety of ways. For example, a real estate liner ad can be viewed in templates that incorporate a photo of the property or agent or a "new listing" banner.

Convenient self-service
iBuild ad-building technology can be used by customer service reps taking phone orders through MediaPlus® Classified Advertising and MediaPlus® Display Advertising, or by your advertisers when implemented as an online self-service with MediaPlus® iServices Order Entry. Using online self-service, advertisers place their orders and enter their ads through your paper's Web site. This option gives direct 24/7 access to all advertisers and provides time-saving convenience to frequent advertisers such as car dealers and real estate agencies.

Room to change, room to grow
iBuild ad-building technology is flexible and scalable, giving you an unlimited number of data fields and ad templates, and making it easy to accommodate the unique needs of each advertiser.

Integrating advertising matters
When iBuild ad-building technology is integrated with MediaPlus® iServices Order Entry, you have a powerful new way to engage advertisers and upsell classified ads sold through your Web site. And when integrated with MediaPlus® Classified Advertising, you can quickly generate ads. You can also create specialty publications or directories by linking - for example, with an MLS or phone directory feed - and automatically flowing the data into MediaPlus® Pagination.

Integrating business matters.