What is DTI Circulation?

DTI Circulation is Digital Technology’s industry-leading solution for managing all aspects of your circulation department for digital and print products, including home delivery, single copy, distribution, billing and marketing. DTI Circulation manages delivery of more than 8 billion newspapers around the world each year making it the #1 circulation solution in the industry.

What are the key advantages?

DTI Circulation provides powerful direct marketing tools to obtain new readers, improve retention, automate workflow, develop operational efficiencies, provide new revenue opportunities, manage complex delivery and optimize single copy sales. DTI Circulation also provides powerful direct marketing tools.

Can it manage circulation and delivery for all our products?

Yes, DTI Circulation manages all digital and print products. More than 1,200 newspaper sites manage and distribute all of their home delivery and single copy products using DTI Circulation. It provides an end-to-end solution for management, billing and delivery of all newspaper products across your entire group as well as product deliveries for all third-party publishing partners. It has the right tools to manage the circulation process effectively throughout an entire newspaper group.

How does DTI Circulation increase efficiency?

Efficiency is obtained by gathering and disseminating information, and understanding the many creative ways it can be used to generate new business. DTI Circulation creates actionable data that leads to improved productivity. For example, proactive monitors are used to look for activities that require follow-up, and then it automatically assigns tasks to the appropriate experts for problem resolution.

How does DTI Circulation help us better engage our audience?

Leveraging audience knowledge gives you an opportunity to better serve customers, generate new business and build more intelligent campaigns. In addition, the “self-service” element empowers your subscribers and distribution personnel to manage their own account on the Web, freeing your internal customer call members to focus on retaining customers, generating new business and monitoring follow-up tasks to improve customer satisfaction.

Can it help manage inserts?

Yes. DTI Circulation has a comprehensive set of tools to manage the planning and delivery of inserts.

What are the advantages of SaaS versus on-premises?

It depends upon your business objectives and whether you wish to control your own IT infrastructure on-premises or take advantage of the lower TCO (Total Cost of Ownership) of our DTI Cloud SaaS model. DTI will perform a technical site audit and business analysis where various options and associated costs and benefits will be detailed for you.

How can DTI Circulation help retain circulation numbers?

The most important aspect of retention is customer satisfaction. DTI Circulation provides sophisticated and powerful targeted marketing tools with a proactive retention element. Using this management approach gives you the opportunity to examine the situation and take appropriate action. For example, “Complaint Escalation” is used to monitor volatile subscriber relationships.

This method uses newspaper-defined guidelines to alert the customer service representatives and management as soon as complaint volume surpasses the acceptable threshold. Email triggers staff immediately and task management tracks the situation from the onset of the problem through to resolution. Effective marketing tools provide a vehicle to build a stronger audience. DTI Circulation supports your marketing endeavors from creating new relationships, enhancing existing relationships or win-back strategies with former readers.

Can I use third-party audience data?

Yes. You can easily import and aggregate third-party data. The tools within DTI Circulation enable you to build a significant direct marketing business for your organization. DTI can help with any data conversion problems.

What management information is provided?

Managers have access to business intelligence reports to better understand trends, operational successes and areas that require improvement. In addition, dashboard views and operational reports such as ABC, G/L, Age Analysis, Churn Management and Market Penetration are available.

Will it help communications with field-service personnel?

Yes. A self-service module gives your carriers, agents, distributors, distribution managers and remote employees easy, online access to give, and receive, up-to-date information about routes, deliveries and returns. Alternately, handheld devices may be used to streamline distribution, dispatching and recovery, draw and returns management as well as billing and collection.

Will my data be secure?

Yes. Especially within DTI Cloud where security features go far beyond those a newspaper independently could generally afford. DTI Cloud provides single tenancy which means your data is stored separately from other newspapers’ data.

What happens if we buy, or sell, titles?

If you wish to add titles, or users, an amendment will be made to the service agreement. If you sell titles, the service agreement states that permission to transfer a license should not be unreasonably withheld.

How much does it cost?

That depends upon several factors, including the scope of the project, and whether you wish to implement in-house, or Software as a Service (SaaS). If choosing DTI Cloud (SaaS) there is no requirement for a capital budget expense, but there is a set-up fee. Service fees are charged over the term of the contract-which is normally three years. We can confirm costs only after a technical audit, and taking into account your volume and software application requirements.

What user training is required?

In order to minimize cost and maximize speed of implementation, DTI undertakes “role-based” user training as well as technical training. In time more training will be online and self-taught, further decreasing the need for on-site training.

What is the next step?

Talk to your DTI regional sales manager or any of the DTI Circulation team at info@dtint.com or click on the yellow ‘get digital‘ link above.