DTI Circulation provides powerful marketing and management advantages to engage your audience, expand your revenue, and optimize your cost performance.
More than 1,200 news media organizations around the world depend on DTI Circulation to deliver more than 8 billion newspapers every year.
Today, it’s more than just getting the paper delivered on time. News media is now a digital world where the future belongs to the brave. It’s now time to re-create your business to compete in your Brave New digital World.
DTI Circulation is an arsenal of new-world, digital solutions that transform your end-to-end circulation processes into an audience-centric media machine. You can redirect your focus from technology to customers to create new revenue, extend marketing efforts, and increase retention. The automated tools are there for you to increase single copy sales, third-party revenue, marketing campaigns, and promotions.
Don Moskal, The Buffalo News, talks about maintenance of DTI Circulation
Customer-Powered Service
Take control of your resources with digital cost performance.
Empower your customers to manage their own accounts through digital self service. With 24/7 access to their accounts, your customers don’t need to be “managed.” They can, and prefer to do that for themselves. They take care of “business as usual” so you can be proactive in today’s digital circulation world using state-of-the-art technology now available to you in DTI Circulation.
Convenient 24 /7 access reduces inbound call activity, lowering staffing requirements and outsourcing costs.
Greg Ramsdell, The Buffalo News, talks about the gains they’ve seen with DTI Circulation
iServices Subscriber provides your subscribers with 24/7 access to their accounts, freeing up internal resources that traditionally handled inbound customer services phone activity.
iServices Distribution is a Web-based solution that eliminates internal requests for reporting, supply management requests, and billing/payment inquiries.
iServices Campaign is a Web-based solution to provide crewing or telemarketing groups an easy-to-use tool to record new orders, follow-up activities and rejection knowledge with no need for internal staff to re-key any of the data.
Turn big data into big revenue
What if you could know more about your audience and expand your revenue in bold, new ways?
Welcome to the new world of Audience Relationship Management. With DTI Circulation, you can have a complete Audience Relationship Management system that goes beyond CRM to capture the audience data you need to better manage retention, increase productivity, and understand your readers’ interests.
Being proactive rather than reactive, your staff creates better workflow processes and greater efficiencies throughout your news group.
To enhance customer satisfaction, automated communications provide alerts and notifications related to delivery delays, outstanding action items and up-sell opportunities. Customers decide how they want to manage their accounts – using the internal call center, accessing the self-service area of the website, or manage their account by phone using an interactive voice response technology.
Using audience data, DTI Circulation also provides the tools to create targeted marketing campaigns that attract new subscribers, win back former customers, and promote new offers to existing subscribers. The use of lifestyle demographic data also enables you to build successful direct mail businesses.
The software will also fully equip your distribution personnel to manage third party product distribution, and enable you to understand the customer experience across all touch points.
DTI Circulation delivers new audience insights as actionable data that drives your audience engagement and revenue expansion.
Own Your Market
Dominate your market in digital and print.
Third-party delivery is a huge source of revenue for you and your delivery carriers. DTI Circulation is a customer-centric system for management, billing and delivery of all of your digital and print news products, as well as product deliveries for your third party publishing partners.
DTI Circulation manages the entire circulation and distribution business process. It helps you retain readers, optimize single copy sales, and enhance relationships with advertisers.
In addition it provides powerful marketing tools and real-time dashboards that keeps you fully informed and in control. Management data includes key indicator reports, as well as operational and ABC reporting. It enables better retention management, increased productivity, and an in-depth understanding of sales trends and revenue opportunities.
Your digital revenue platform
Publishers around the world are looking for new ways to expand their digital business to counterbalance the threat to the traditional print business model.
Your assets are formidable. You produce unique local content for a valuable audience under your well-known brand. With new competition entering the fray every day, you need to exploit your business assets to create new competitive advantages.
Digital Technology’s DigitalSpectrum is the new way to grow and own your digital revenue.
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