DTI AudienceReach creates new competitive advantages by putting your audience first.
DTI AudienceReach is an innovative behavioral targeting solution that helps news media companies like yours compete more effectively by delivering digital audience engagement, digital revenue expansion and digital cost performance.
The digital audience-first approach requires a real-time cloud computing platform to automate the collection, visualization and application of audience insights to the individual level.
With DTI AudienceReach and DTI Cloud, you can transform your publishing model to deliver digital audience engagement, digital revenue expansion and digital cost performance.
You can reclaim your local market dominance with an audience-first, digital business strategy.
DTI AudienceReach collects and combines audience data – real-time online behavior including social media commentary and historical demographics – to create a rich digital profile of an individual.
The software provides you with a new way to understand your audiences using subscription, advertising, readership data plus third party demographic and psychographic data.
It also provides a growing set of data analytics tools including new visual intelligence technologies to uncover patterns and trends from Facebook and Twitter. The next milestone is to apply the data to create new revenue-generating services including personalized news and more precise ad targeting.
- Content that is targeted and relevant has more value to readers, visitors and advertisers who want to reach them. Content that is personalized offers the potential of an even higher value proposition.
- Aggregating key data indicators across all media platforms provides marketing metrics that translate into actionable audience intelligence.
Level the field and compete for your audience locally and globally.
As a local publisher, you compete for audience and revenue with other local media outlets as well as deep-pocketed global companies with powerful technologies and free business models. A local news media company has advantages over global players with your established local brand and long-term local presence.
DTI AudienceReach is a marketing platform that combines the publisher’s historical local market advantages with real-time digital capabilities. The business impact is that DTI AudienceReach helps level the playing field by providing you with richer data across your entire digital and print audience.
It’s time to get personal.
Personalized news content increases time on site and other audience engagement metrics. Also, Digital Technology anticipates that, in the near future, news media companies will need to deliver personalized content to individuals and introduce performance-based advertising in order to compete and grow.
How can you monetize? Personalized content delivered on timely basis to the platform of choice is also the foundation of an effective paid content strategy.
For advertising, targeting is rapidly shifting from segmentation to personalization because it delivers measurable value to the advertiser. DTI AudienceReach is the strategic digital platform that enables personalization for publishers who want to lead their markets with innovative new ways to engage and monetize.