DTI Advertising is the digital revenue expansion platform that helps you sell more ads, in more ways on more channels.
Digital all ways
DTI Advertising is a 100% browser-based digital solution for booking, creating, and publishing all forms of digital and print advertising.
DTI Advertising is architected for multichannel media companies that sell package buys for all types of ads and marketing campaigns, including Web, print, email, direct mail, inserts, and social media.
DTI Advertising provides all tools necessary for efficient cross media ad sales, production and billing – through DTI Cloud, our award-winning cloud computing platform – or in an on-premises implementation.
Drive maximum revenue by cross-selling on all channels and networks
DTI Advertising empowers your sales team to collaborate and cross-sell. Win new business by selling multimedia ads across multiple platforms.
Compelling creative tools, mobile sales tools, data-driven customer service, tight integration with CRM and accounting systems are all combined in DTI Advertising. It offers a deep arsenal of sales and marketing tools that provide you with new competitive advantages in your markets.
- Doug Franklin, President, Cox Media Group
Customer-powered self-service delivers digital cost performance
Advertiser self-service is at the core of DTI Advertising. Self-service ad creation and booking empowers your customers and allows you to build profitable online classified websites.
From any Web-enabled device, your advertisers can book free or paid liners, display ads and upload camera-ready ads and media files. You control the look and feel of the booking screens and you can set limits and booking policies. The advertising database will to do all the work of preparing and loading the ads, including matching the ad with existing customer accounts and billing information.
Offer audience targeting with higher precision
DTI Advertising software integrates seamlessly with rich audience data through DTI AudienceReach.
By delivering targeted digital advertising to a known, interested, and relevant audience you are able to make more sales, and at higher rates, whilst building profitable relationships with advertisers. We can also help you complement online ad networks.
Automate and simplify your accounting and reporting processes
The Digital Technology A/R module is full-featured integrated newspaper-specific accounts receivable. As an option, DTI Advertising can exchange A/R data with other accounting systems via interfaces built with our Liquid Media™ integration platform.
Meaningful reports and real-time metrics can be generated with point-and-click ease. Senior executive, advertising managers, sales, and production managers can get the information they need in real-time with group-wide reporting and analytics.
Fast pagination & ad planning built-in
DTI Advertising includes the industry’s fastest and most flexible classified pagination solution. In addition, ad planning is standard, built-in functionality.
DTI Advertising integrates – at the database level – with DTI ContentPublisher. This powerful combination means that all content – ads and news – will automatically flow onto pages according to predefined preferences.
Through our Liquid Media platform, we can also work with existing planning software although some benefits of integrated ad planning may be lost.
Your digital revenue platform
Publishers around the world are looking for new ways to expand their digital business to counterbalance the threat to the traditional print business model.
Your assets are formidable. You produce unique local content for a valuable audience under your well-known brand. With new competition entering the fray every day, you need to exploit your business assets to create new competitive advantages.
Digital Technology’s DigitalSpectrum is the new way to grow and own your digital revenue.
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