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Digital Technology has signed an agreement to install a digital newsroom system at the Yakima Herald-Republic
Springville, UT—14 June, 2012—Digital Technology has signed an agreement to install a digital newsroom system at the Yakima Herald-Republic, a newspaper owned by the Seattle Times Company.
The Yakima Herald-Republic is one of the largest news media operations in the state of Washington, tracing its roots back to the 19th century as one of the oldest in the western United States.
With DTI ContentPublisher, the Yakima Herald-Republic staff can create better social media interaction and increase print and Web readership through a new, high-design. Managing digital and print content in one, unified database with the flexibility to create content for all channels from anywhere they have internet access is precisely what the news group was searching for.
The 40-seat newsroom system will facilitate better synchronization of digital and print channels and workflows throughout the Herald-Republic enterprise. Journalists will also have the flexibility to access digital media assets from anywhere, at any time.
“Wanting to create content once, and have it published to all channels was a goal the Yakima Herald-Republic set for themselves, and one that DTI ContentPublisher will help them achieve,” said Dan Paulus, president, Digital Technology. “They were looking for an enabling platform to help them be agile with their digital needs. We were the partner who could provide them with a content management system with a solid foundation to increase readership in print and online.”