All Swift properties move to DTI Cloud for news, advertising, and circulation

Springville, UT-20 January 2012-Digital Technology International (DTI™) has today announced that it has signed a long-term agreement with Swift Communications to provide all of their media divisions with DTI ContentPublisher, and to move their existing DTI circulation and advertising solutions to DTI Cloud, the company’s Software-as-a-Service (SaaS) platform.

With Swift Communications news media properties in six western states, DTI ContentPublisher will instantly begin to improve digital workflows and operational efficiencies for all of their 34 publications and websites, and their many special sections. Enterprise-wide, Swift Communications will have a unified system for print and digital multichannel publishing, with a unique integration of Adobe InDesign and InCopy. Having all of their DTI systems within DTI Cloud, the industry’s most rigorous SaaS infrastructure, will help Swift Communications achieve their technology-based business goals through a new cloud-computing business model.

“We are doing business differently today than yesterday. We needed a unified print and digital system. We are now Web-first and making social media integration a high priority,” said Jim Hemig, corporate production director, Swift Communications. “Information is being packaged differently and we need to concentrate on engaging our audience and delivering targeted content the way they want to receive it. By having all of our systems in DTI Cloud will benefit us in so many ways. We will immediately save money, achieve faster ROI and a greater level of fault tolerance are just a few. It’s a smart move.”

“In committing to our cloud publishing solutions, Swift Communications is also building a strategic business platform,” said Dan Paulus, vice president, Sales, DTI, Americas. “Swift will have a flexible digital infrastructure so they can focus on deeper audience engagement and pursue new digital revenue. In addition, they will increase their competitiveness across all markets by always having the very latest version of each DTI solution in DTI Cloud.”

Swift Communications will use DTI ContentPublisher to create and manage digital content for multichannel delivery through its high-performance network.

DTI Cloud offers Swift Communications an agile cloud-computing platform that guarantees they will always be current with the latest DTI software and features without having to wait for upgrades.