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New corporate logo and themes emphasize digital transformation
Springville, UT—28 February, 2012—Today, Digital Technology International™ has introduced a new logo, part of a branding strategy developed to build on the company’s history serving the news media industry while looking to the digital future. In addition to a new black and gold logo, the company introduced its new tagline digital all ways supported with three strategic themes: digital audience engagement, digital revenue expansion and digital cost performance. The branding change is designed to reinforce the digital strengths of the company’s solutions while refreshing Digital Technology’s brand recognition with publishers who have relied on the company for print media software.
“Thirty years ago, we trademarked the name ‘Digital Technology International’ for our young new company,” said Don Oldham, CEO, Digital Technology International. “It is exciting to me, that our name has become ever more relevant over time – today ‘digital’ has become a standard expression for the future of news media, and many other industries as well. For a long time, we became known by our acronym, DTI. But we have always been digital, and with our new branding we want to reclaim our well-earned digital identity as providers of the digital solutions that are helping transform the industries we serve.”
The new digital logo and branding themes will be visible in all of the company’s corporate and marketing communications including its completely redesigned website, going live this week, which can be found at: www.dtint.com.
“As our publishing customers look to transform and grow their businesses with a digital strategy, we have digital solutions to deliver digital audience engagement, revenue expansion and cost performance,” added Oldham. “That’s why we’re calling it digital all ways!”