Central Oregon newspaper chooses Digital Technology’s cloud platform for its circulation, editorial and advertising operations
SaaS agreement includes solutions for circulation, advertising, and paid content
Enterprise-wide DTI Cloud deployment will be largest in the world
Metered paywall allows publishers to retain 100% of paid content revenue
Springville, Utah—August 15, 2012—Amid growing momentum in the publishing industry for adoption of a paid content business model, Digital Technology International (DTI™) announces the launch of its new metered paywall solution, Digital Paymeter.
With Digital Paymeter, news media publishers retain 100% of their paid content revenue without any requirement to share revenue or subscriber data.
Digital Paymeter, which is powered by Syncronex, is a customizable, cloud-based, digital subscription solution that gives publishers complete control over their digital strategies and revenues. It works with any content management system or circulation software so publishers can offer new digital services including:
o Metered online access to a defined number of articles
o Premium content packages
o Day Passes
o E-editions and Digital Replicas
o iPad, tablet, and mobile subscriptions
o Single log-in for a consistent user experience
o Cross-media combo subscriptions
o ABC reporting with track access history
“Digital Paymeter is a direct response to the market demand for a paid content approach that puts publishers in control of their revenue and their subscribers. Clearly, metered paywalls are succeeding which is why 87% of newspapers have chosen the metered approach,” said Dan Paulus, president, DTI. “We also know that every market is different so Digital Paymeter gives publishers the flexibility to customize their paid content offerings and pricing models. It also works with any CMS or circulation system so Digital Paymeter is for everyone not just DTI customers.”
Digital Technology is the exclusive provider of Digital Paymeter which was developed by Syncronex and marketed as syncAccess. It is proven technology that has been in live production for almost two years at the Commercial Appeal in Memphis, Tennessee.
Digital Paymeter is the first service offered through DigitalSpectrum, DTI’s new digital revenue platform. DigitalSpectrum is Digital Technology’s strategic platform to grow digital revenue and market share for publishers. Many revenue expanding cloud-based services will be offered in the future under the DigitalSpectrum brand.
Digital Technology delivers Digital All Ways
About Digital Technology International: Digital Technology International (DTI™) delivers digital audience engagement, digital revenue expansion and digital cost performance for the global news media industry. The company’s innovative technology and professional services help media organizations engage audiences by delivering targeted news and advertising with Web, print, mobile, and social media. On-site or via DTI Cloud, Digital Technology software helps more than 2,000 publishers around the world compete and win across all channels. The company is headquartered near Salt Lake City, with offices in Australia, Brazil, Canada, Finland, France, Germany, Panama, the United Kingdom, and the United States. Digital Technology may be found at: www.dtint.com
About Syncronex: Since 1997, Syncronex has helped media companies increase profitability. Whether it’s optimizing print operations or helping transition print subscribers to digital subscribers, Syncronex delivers efficient print and effective digital solutions for over 80 media companies worldwide. Syncronex is in Issaquah, WA, and Charlottesville, VA, and may be found at: www.syncronex.com/