The Jefferson City News Tribune: Revenue from Cross-Selling Classified Ads Climbs by a Factor of 20
Bucking the newspaper industry's trend toward lower income from classified advertising, the News Tribune, Jefferson City, Missouri, saw revenue from cross-selling classified ads jump by a factor of 20 in the first 12 months following the installation of software from Publishing Business Systems. The News Tribune recouped its investment in PBS MediaPlus® Classified Advertising software within six months.
The Kenosha News: Online Self-Services Deliver an Immediate ROI
Just a few months after implementing MediaPlus® iServices Subscriber, nearly two percent of all subscriber business is being transacted online and the number is increasing every month.
Star Tribune: Online Self-Help Delivers Positive Return on Investment
A commitment to good customer service for subscribers resulted in an increase in online users and a drastic reduction in manual processing.
Le Journal de Montreal
Tracking for Success
Le Journal de Montreal realizes big returns by automating their ad tracking process.
Scripps Howard: An Integrated Environment
Realizing the Vision of an Integrated Environment
Scripps Howard Newspapers sees a future where data silos are put out to pasture and an integrated customer database rules the roost.
The Buffalo News: Collecting Newsworthy Information
The Buffalo News now has all the information they need to run their business ..... and more.
Stephens Media: A Winning Solution in Las Vegas
The Las Vegas Review-Journal replaces its legacy circulation application with a new Circulation Management System from DTI.
Direct: To The Bottom Line
How one newspaper group is generating new revenue with innovative in-house direct mail programs using DTI software.