Central Oregon newspaper chooses Digital Technology’s cloud platform for its circulation, editorial and advertising operations
SaaS agreement includes solutions for circulation, advertising, and paid content
Enterprise-wide DTI Cloud deployment will be largest in the world
Enterprise-wide cloud approach enables hybrid audience growth
Springville, UT-14 February, 2012- The McClatchy Company (NYSE:MNI), the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulation via DTI Cloud for all of its 30 newspapers.
This Digital Technology platform provides a best-practices approach for all of The McClatchy Company’s daily publications to unify workflows and enhance corporate-wide cost performance.
DTI Cloud delivers financial and performance advantages of SaaS (Software-as-a-Service) architecture to McClatchy’s network of newspapers. With DTI Cloud, The McClatchy Company will benefit from cost efficiencies while having full access to the highest performance cloud computing platform in the industry.
“Along with strong circulation management functionality we need an audience relationship management solution that will support our emerging growth strategies. Our choice of Digital Technology is a key to our transformation into a print and digital media company that serves our diverse audiences on multiple platforms,” said Terry Geiger, Director of Corporate IT for McClatchy.
DTI Circulation addresses McClatchy’s audience engagement and retention goals with new digital marketing tools and a global customer database. Digital Technology’s customer-centric software will help drive revenue expansion by increasing third-party deliveries, single-copy sales, new marketing campaigns and promotions. Web self-service is another innovation. Empowering customers to manage their own accounts through DTI Circulation’s Web portal will increase McClatchy’s operational efficiencies.
“We are very pleased that the McClatchy team selected us for this very strategic project,” said Bud DePietto, executive vice-president, DTI. “Having DTI Circulation in our cloud environment will help all of their newspapers in the continual transformation of their business practices, and most importantly satisfy their short and long-term goals.”
About The McClatchy Company: The McClatchy Company is a leading news and information provider, offering a wide array of print and digital products in each of the markets it serves. As the third largest newspaper company in the country, McClatchy’s operations include 30 daily newspapers, community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company’s largest newspapers include The Miami Herald, The Sacramento Bee, Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The News & Observer in Raleigh, N.C. McClatchy is listed on the New York Stock Exchange under the symbol MNI.