CEO Message Nexpo 2004
The traditional separation in newspapers between news and advertising is based upon a well-founded principle: advertisers should not be able to influence editorial decisions. But this separation in newspaper organizations is usually carried deeper into the organization than is needed, to the point that it becomes counter-productive.
The Details that Make the Difference
DTI is the first vendor to deliver a newspaper publishing system, for print and Internet, integrating transformational technology found in Adobe (r)InDesign (tm).With the recent announcements of several competitors, that they too now plan on using InDesign, it may be worthwhile to consider whether there will be any difference between the offerings.
Mass Customization
Daily Newspapers each do things in very unique ways. From the workflow they use to the system features they consider critical, they are all different. But customization has a price. DTI has employed an architecture that it believes can address this dichotomy between the cost effectiveness of a standardized system and the requirement that specialized needs be met.
Unified System vs. Brochure Level Integration
What the marketing brochures usually mean is a collection of different programs that have interfaces between them. The databases in these systems are used to keep track of all the various files that are passed from user to user. From three to ten different programs with different user interfaces must be learned. Integration really just means file-passing and format translating interfaces between the disparate programs.
Internet Gold vs. Golden Business Rules
The Internet really is changing all the rules Last year, newspaper groups made big profits. This year, newspaper groups say they are not going to invest much in newspapers. Instead, they are going to invest in separate Internet companies. Traditionally, the golden rule of business has been, he who has the gold makes the rules. In the Internet age, it has changed to; he who has the gold has to give it to the Internet teams, because the Internet rules.
Comparing solutions based on Adobe InDesign
All the vendors who have announced their support for Adobe¬ InDesign have shown their products and development plans. The cards are on the table. So who has the best hand? Are all the hands basically alike, since they are all based upon the very same product, InDesign? As it turns out, there are four different approaches to using InDesign in conjunction with a newspaper system.
Transformational Technology
Every so often a new technology emerges that transforms how newspapers are produced. Phototypesetting eliminated massive lead type machines. Desktop computers signaled the demise of proprietary workstations for news editing. Postscript enabled computers to replace paste-up boards for laying out stories. Desktop publishing introduced electronic pagination, and also initiated the replacement of darkrooms with computer-based "electronic darkrooms" And SQL databases and client-server technology began the move from proprietary newspaper production systems to open database systems running on standard hardware. Each of these transformations came about because of new technology.
All Databases are not created equal
An important distinction can be made between two different types of information that must be managed. Recognizing this distinction will help newspapers more effectively implement database solutions for their publishing systems.
Myth: Pagination doesn't save money
The most interesting "wisdom" that emerged in 1997 was the general conclusion that pagination doesn't really save newspapers any money.
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