DTI’s Liquid Media data flow architecture is based upon a technology named Ensemble from a company called Intersystems. The power of Ensemble is its ability to hook into diverse data sources, selectively access the data in place, and convert the data on the fly while it is being flowed to where it is needed. The content will take on the format or shape that is needed at the destination point. The data flow can be bi-directional, and it is not limited by data type. The flow can include multimedia images, sounds, and movies as easily as it can include text.

Ensemble is supported by a multidimensional database that was designed to store data types that relational databases struggle with, and at speeds they cannot match. This post-relational database, called CachÈ, was invented after the Internet, not before it existed. It is Internet-enabled through built-in server pages and a built-in Internet programming language, which means that the standard bottleneck of middleware application servers is replaced by in-database application logic. Finally, this liquid architecture includes Xen, an Ajax-style language that enables rich client GUI's to be built in a Web browser. The entire control of the dataflow platform can be done in a very rich browser GUI, which can be run from anywhere there is an Internet connection.

By aggregating at the data source level, rather than at the Web page data-scraping level, this Liquid Media architecture can completely turn the tables on competitors. Newspapers can aggregate, index, and utilize their news and ad content in ways that the competition simply can’t. No longer do newspapers need to be in the embarrassing and compromising situation of finding competitors using technology to do things with their information that they can’t do themselves.

To find out more about Liquid Media, or the underlying technology please contact your regional sales representative.