DTI's new-generation content management system, based on Liquid Media publishing technologies provides a synergistic publishing solution for news publishers everywhere.
Many news content publishers still struggle with the challenge of creating a dynamic synergy between their printed content and their online content.
DTI has a system that combines print and electronic production for both news and advertising content into a single synergistic solution for content publishers. This is the proper foundation to meet the demands of readers/consumers who already are getting their news and information from multiple sources on a daily basis. The combination of print and web offers a stronger solution than any web-only publisher can offer. And the DTI solution also strengthens content publishers by enabling them to re-capture much of the breaking news audience. Finally, combining the strengths of print and web for advertisers (not just putting print ads online) into package buys is a more effective combination than any web-only offering. DTI offers its customers a serious competitive advantage.
WebSpeed is a robust solution for managing and publishing all kinds of news and related content to the Internet, and differs from other web publishing solutions designed for news media not only in its sophisticated feature set, but especially in the way it is so closely integrated with the core editorial workflow of the newsroom.
WebSpeed is built around a powerful content management suite from Escenic™ (www.escenic.com) which contains all the latest tools for powerful web publishing. Escenic's explosive growth has given them a dominant share of the Scandinavian market, where thousands of news readers access published content via their cell phones and mobile devices. Escenic also allows news publishers to create an interactive, dynamic experience for their readers while fostering an online collaboration community. Surveys, commentaries, polls, newsletters, podcasts, photo slide shows and audio and video showcases are all tools available with a WebSpeed solution.
WebSpeed also offers flexibility in managing the content from various points in the workflow. DTI's NewsSpeed editorial system connects directly to the WebSpeed content management system so editors in the newsroom can publish, update, and add content to online stories in real time. Online journalists and editors, whether they work in the same newsroom or are spread across various remote locations can collaborate on stories using a browser-based content studio, or a rich client application.
WebSpeed is also part of DTI's new Liquid Media publishing technology, allowing content from various rigid information silos to be converted into a format that can flow into various publishing containers. Based on a new, internet-centric database called Cache', and its related Ensemble data-conversion technology, WebSpeed is a powerful new generation content management system that will catapult newspapers into a dominant position in providing news and advertising content to readers in electronic formats.