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A customer relationship management (CRM) system that connects your core advertising, circulation, production and business applications.
A single view with a powerful lens In the DTI integrated environment, MediaPlus® CRM is the system that brings all your customer information into a single view. Designed around a centralized customer infobase, MediaPlus® CRM gives you instant access to your entire history with all customers and prospects – advertisers, subscribers or both – with all of their household, lifestyle and demographic data, types of payment, account history, inserts received and more. Through MediaPlus® CRM, you get immediate access to:
- Advertising history
- Advertising success ratios
- Demographic data
- Preferences
- Payment/credit information
- Inserts received
- DNC status
Impact that delivers results MediaPlus® CRM is the conduit that brings the value of the infobase data to sales, marketing, business operations, and your team on the front line. With MediaPlus® CRM, you can easily generate marketing campaigns, create and assign prospecting lists and tasks to individual sales people or sales teams, and track and analyze the results of any campaign activity or sales program. In MediaPlus® CRM, you can create tasks to manage current customers or reach out to prospects:
- Send reminders to sales people when advertising contracts are up for renewal
- Create alerts to signal the credit department if an ad is scheduled that changes an advertiser’s credit status
- Create targeted prospecting lists for special advertising sections based on subscriber demographics
- Assign and distribute lists for telemarketing or e–mail subscriber campaigns
When integrated with MediaPlus® Production and solutions, MediaPlus® CRM provides a complete view of your entire history with a customer. With this level of detail, you can quickly move beyond individual transactions and begin building long–asting relationships with your advertisers. And when integrated with MediaPlus® Circulation and MediaPlus® Business solutions, you gain a single view of your business with the tools to analyze data, track trends, improve workflow, increase productivity and more – across your enterprise.
