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- Circulation InSight
A business intelligence system that helps you manage and use circulation data to increase revenue and improve customer service.
Information to improve your operations Circulation InSight gives you instant access to a wealth of circulation information, all of which you can analyze in a variety of ways, including:
- Circulation growth
- Complaints
- Market saturation
- Retention
- Starts and stops
- Changes in service levels
- Trends in draws and returns
You’re in control You determine what information you want to analyze, write your own queries and reports, and decide how you want the information presented – as reports, graphs or simple queries. You can start with the big picture or drill down to additional detail. You can get snapshots of how your business is performing so you can examine key performance indicators and determine whether they’re moving up or down. You can even look at exceptions to determine what’s going wrong or what needs immediate attention.
Planning for the future Circulation InSight makes it easy to import external data. For instance, you can import goals for new starts and then compare actual results to plan. Or you can import segmentation or other demographic data to determine if market penetration is in line with your circulation targets. Further, you can analyze your market penetration against SIC codes to identify new opportunities. And conversely, you can look at nonsubscribers in a segment and isolate their demographics to create a targeted campaign.
When MediaPlus® Circulation InSight is integrated with MediaPlus® Circulation, you have a wealth of information at your fingertips that will help you understand and grow your business. And when connected with MediaPlus® List MatchPlus, you can import external data or third–party lists for further analysis or marketing. All data is quickly and seamlessly integrated.
