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A comprehensive system that gives your display advertisers more options and your sales reps the best tools to deliver great service.

Selling made easy MediaPlus® Display Advertising helps your sales reps sell, sell, sell. In fact, our system includes a customer relationship management (CRM) application that incorporates sales reps into every step of the display advertising process – from generating sales leads to order entry, from rating to contract management, from billing to sales reports, from targeted client promotions to direct marketing campaigns. And because MediaPlus® Display Advertising is integrated with MediaPlus® CRM, you have all the information you need to better serve your advertisers, including the ability to quickly review billing and accounts receivables, check credit status and contract information, and much more.

One system, unlimited options Our system treats each advertiser individually and makes it easy to provide superior customer service. For example, you can:

  • Centralize all the information for each advertiser, including multiple contact persons
  • Define default values – such as tear sheets, type of ad or placement – per advertiser, for quick order entry
  • Manage multiple brands, campaigns and contracts for each advertiser
  • Assign industry codes, rate card types and more to each advertiser
  • Specify one or more sales reps for a given advertiser, publication, agency, contract or brand
  • Satisfy advertisers and increase sales

MediaPlus® Display Advertising simplifies placing display ads in multiple publications. In addition, the system enhances client satisfaction while improving your sales team’s productivity by making it easy to:

  • Manage complex situations such as combo ads, multiple runs, brands and SICs, colors and position requests, multiple sales reps and more
  • Schedule skip–schedule campaigns
  • Price ads by type automatically: local or national customer, size of ad, section placement, position request and more
  • Give your sales reps immediate access to a variety of productivity tools, including task lists, follow–up action items and automatic reminders of contracts that are up for renewal or special promotions

A simple system for complex needs You may have an intricate rating system or a complex contract structure, but you also need analysis tools to help you slice and dice your data and generate meaningful reports. We recognize that your newspaper has unique business needs and our system gives you the flexibility to:

  • Create an unlimited number of rate cards with any criteria you need; you can easily update them anytime
  • Specify rate card effective dates and break out pricing by space, color, position requests – even by the day of the week
  • Allow the system to determine which rate card applies to which insertion
  • Manage multiple contracts for each advertiser by publication, ad type, brand, etc., and track timelines, rate card used and discounts applied
  • Create a “master ad” for repeat advertisers that automatically applies the contract and all the customer details to any new insertions
  • Use insertion orders to automate accounting transactions and generate billing on demand
  • Apply adjustments automatically to invoices or ads previously placed

When MediaPlus® Display Advertising is integrated with MediaPlus® CRM, your sales reps are equipped with the information they need to sell and service their accounts. When integrated with MediaPlus® AdTrack, your insertion orders are transferred seamlessly to your production team and monitored throughout the process, reducing the risk of error and the need for make goods.

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