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INFORMATION INTEGRATION KEY TO ASP WESTWARD’S PURCHASE OF PBS MEDIAPLUS® BUSINESS AND MEDIAPLUS® ADVERTISING SOFTWARE
New Systems Expected to Enhance Flexibility, Improve Customer Relationships, and Increase Revenue
Minneapolis, MN – March 23, 2006 – Publishing Business Systems, North America’s leading source for integrated enterprise-wide newspaper business software systems, today announced a major software licensing agreement with ASP Westward, LP, Houston, Texas.
ASP Westward will first implement several PBS MediaPlus® Business solutions, including MediaPlus® General Ledger, MediaPlus® Accounts Payable, and MediaPlus® Bank Book. Then, ASP Westward will install MediaPlus® Display Advertising, MediaPlus® CRM, MediaPlus® Layout and MediaPlus® ReportPlus. The management team, as well as advertising sales personnel, will have mobile and desktop Internet access to relevant business and advertising information via MediaPlus® iServices Mobile.
“We expect the PBS systems to provide us with the tools to support our growth plans,” said Kevin Barry, chief executive officer, ASP Westward. “Consolidated information across our properties will improve decision making and give us greater flexibility. These systems will also expand the level and quality of service to customers and provide our sales professionals with the tools necessary to increase revenue.”
ASP Westward specializes in non–paid community–focused weeklies in the Houston and Denver metropolitan areas. The company also has two paid dailies in the Houston area and paid weeklies in East Texas. ASP Westward’s 65 mastheads have a combined weekly circulation of more than 740,000.
Ron Bernier, president, PBS said, “Our sales and technical teams worked closely with ASP to tailor the overall solution to the organization’s business model and to develop an implementation and training plan uniquely suited to meeting its needs. We believe the updating of ASP’s management information and advertising systems will have a profoundly positive impact on operations, customer relationships and revenues.”
MediaPlus Display Advertising, which will be installed on a Microsoft® SQL Server database for ASP Westward, is also available with Oracle database compatibility.
