It’s time to drown out all the negative talk about the news industry and trumpet the good news about how readers are engaging with us on multiple platforms.
Throughout INMA World Congress 2013 in New York, various speakers suggested actions news media companies can take to make their products more attractive.
Like marching zombies, digital start-ups and pure plays are popping up everywhere, moving in on our advertising territory. Fight the invasion by arming your sales teams with a powerful weapon: time to sell.
DTI-TV interview highlights from INMA World Congress 2012 in Los Angeles
Listen to news media executives from around the world share their ideas about culture change.
Campbell Reid, Editor, News Ltd., Australia
Amy Leyh, Director, Digital Circulation Marketing, Dow Jones & Co., Inc., USA
Thomas Culligan, Chief Revenue and Marketing Officer, The Washington Times, USA
Catherine Grillot, Marketing Strategist, The Columbus Dispatch, USA