Extra! Extra! Shouldn’t your marketing team work in real-time like your newsroom?
“Should newsrooms act more like advertisers? Or should advertisers act more like...
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Let’s stop being our own worst bully
Unrelenting negativity and half-truths. This is what bullies use to belittle. This...
World Congress speakers offer playbook on bringing sexy back
P.J. Pereira told news executives at the INMA World Congress last week they...
Category Archives: Blog
Extra! Extra! Shouldn’t your marketing team work in real-time like your newsroom?
“Should newsrooms act more like advertisers? Or should advertisers act more like...
“Should newsrooms act more like advertisers? Or should advertisers act more like newsrooms?” asked Tim Nolan, the Interactive Group Director at BBH NY, at the Social Media...
Let’s stop being our own worst bully
Unrelenting negativity and half-truths. This is what bullies use to belittle. This...
Unrelenting negativity and half-truths. This is what bullies use to belittle. This is what we as an industry do to ourselves. And if we want this to change, we need to change our tune. The economy is tough. Lots of industries are facing challenges. Our industry is saddled with …...
World Congress speakers offer playbook on bringing sexy back
P.J. Pereira told news executives at the INMA World Congress last week they...
P.J. Pereira told news executives at the INMA World Congress last week they had to “bring sexy back to newspapers.” But how does an industry — one that traditionally has had a reputation for dancing like an elderly uncle with too many drinks under his belt at a family wedding —...
INMA World Congress 2013 Recap
INMA World Congress 2013 recently concluded in New York City. DTI was...
INMA World Congress 2013 recently concluded in New York City. DTI was there, as a partner in business with INMA, and we returned armed with a renewed sense of optimism that seems to be spreading throughout the industry. There were many great speakers and conversations - in fact, too many...
How to help your sales team fight off a zombie attack
If there is just one thing pop culture teaches us today, it’s...
If there is just one thing pop culture teaches us today, it’s the Zombie Apocalypse is coming. You can bank on that. The signs are there. It’s not a question of if, but when. So … are you ready? Have you resourced appropriately? Are you aligned with the right partners? Have you fortified...
We are live at INMA World Congress 2013 NYC
A lesson from Warren Buffett: Newspapers’ value rests in their relevance
Spurred on by John Newby’s April 10th blog, “Smaller markets or print...
Spurred on by John Newby’s April 10th blog, “Smaller markets or print footprints: Which approach will win?” I re-read Warren Buffett’s 2012 shareholder letter, with a particular focus on an explanation of why...
What’s the value of multiple screens?
A question for all publishers: Are ads in our tablet apps as...
A question for all publishers: Are ads in our tablet apps as impactful as in print? New research has revealed that advertising impact can be as powerful on tablets as it is in print editions, particularly if the digital edition of the newspaper carries over the overall look and feel...
The new cost of marketing in a digital news world
We’re often reminded that the media economy, particularly for publishers, has been...
We’re often reminded that the media economy, particularly for publishers, has been “re-priced.” That’s an elegant way of saying it costs a lot more to make a lot less. Advertisers just don’t believe they should pay the same dollars for reaching the same person digitally versus print, and the development...
Ten building blocks for a successful paywall
Paywall programmes for newspaper publishers are definitely in vogue, and my...
Paywall programmes for newspaper publishers are definitely in vogue, and my newspaper, the Toronto Star, has announced it will be joining the fray with the introduction of a paid digital content plan in the summer of 2013. There are times when a business can...
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