DTI Audience

DTI Audience is the strategic platform that enables news media organizations to better know their audiences, including advertisers, readers, subscribers, non-subscribers and contributors. It defines a transformation of the publishing business model and a new technology roadmap that media companies can adopt to automate the collection, analysis and use of audience data down to the individual level.

DTI Audience takes an enterprise-wide view of the news media organization. The core is the audience-centric business model – as opposed to the conventional process-centric model — that bridges departmental barriers and breaks down organizational silos. The audience-centric business model enables the organizational efficiencies and strategic changes required to win in today’s competitive media landscape.

Relevancy is king. The business benefits of creating a unified audience data infrastructure include:

  • Advertising that is targeted and relevant has more value, and generally is not perceived as intrusive.
  • An aggregated global marketing database of audience preferences, demographics, and purchasing history can be monetized through numerous targeted marketing initiatives.
  • Provides a foundation platform into additional or future media channels through which your audience can be engaged and interact with your Web sites, print publications or other media channels.
  • Aggregating key data indicators across all marketing data platforms provides an executive a summary overview of critical marketing metrics translating data into actionable intelligence.

DTI Audience is the strategic foundation for our Target Audience Solutions that include DTI AudienceReach, DTI ContentPublisher, DTI Advertising, DTI Circulation and DTI Financials. Together they enable the news media industry to engage their audience and deliver targeted, relevant content.