CRM software assists companies to maintain relevant contact with their customers, sell more, and provide enhanced customer service.

Demographics or Demographics Data

Demographics or demographic data refers to selected population characteristics as used in government, marketing, or opinion research, using socio-economic groups characterized by age, income, sex, education, occupation, location, etc..

Direct Marketing Software or Direct Response Marketing

Direct response marketing software enables a business to solicit business, normally in the form of leaflets, mailings or telemarketing. It involves a "direct response" from a consumer to an offer.

Newspaper Audience

Audience is the term used by a media organization to describe the people that see or read articles it publishes in print, on its website, or to other channels.

Newspaper Carriers

Carriers are people who deliver newspapers, inserts and other material to subscribers' homes

Newspaper Circulation Churn

Churn is the rate in which customers stop subscribing, and new subscribers begin to purchase a publication.

Newspaper and Magazine Circulation

Circulation is the authenticated number of copies of a publication that is read, usually the number of printed copies less the returns.

Newspaper and Magazine Circulation and Distribution Software

Circulation software that manages the processes of selling and delivering publications to wholesalers, retailers, agents, carriers and subscribers.

Newspaper Home delivery

Newspaper home delivery is the process of delivering newspapers, inserts, advertising material directly to people's homes. It is managed by newspaper circulation computer software.

Newspaper Inserts

Newspaper Inserts are advertisements and promotional items, usually printed literature, inserted within a newspaper, or within a polywrapped newspaper package.

Newspaper Marketing

The process of developing a newspaper audience and promoting the benefits of newspapers as a means of advertising and reaching a defined audience. DTI sponsors INMA, the International Newspaper Marketing Association.

Newspaper Audience Retention

Retention is the term used to describe the number of newspaper subscribers than renew their subscriptions. CRM software is designed to enable increased retention.

Newspaper Delivery Routes

Routes are made up of addresses, road by road, to which a newspaper delivery person delivers newspapers.

Newspaper Self-Service

Newspaper advertising self-service is the means by which an advertiser may place, and pay for, and advertisement within a publication via the Internet. Newspaper subscription self-service is the means why which a subscriber may subscribe, or amend a newspaper subscription, via the Internet.

Newspaper Single Copy

Newspaper 'single-copy' is term used for the over-the-counter purchases of a newspaper from a retailer, a street vendor, or newspaper dispenser.

Newspaper Subscription Software

Newspaper and magazine subscriptions are the monies paid in advance to a publisher or its agent in order to receive an agreed number of publications, either by post or via hand delivery. Newspaper subscription software facilitates the management newspaper and magazine subscriptions.

Software as a Service or SaaS

Software as a service is a model of software deployment whereby a provider licenses an application to customers for use as a service, on demand. While the software and data is stored on the servers and accessed from a Web browser, SaaS software vendors usually host the application on their own Web servers. DTI provides it's software using the SaaS model.