Advertising

Advertising is used to call to the attention of something to another. For the news media industry, the sale of advertising has subsidized the cost of gathering and publishing news, so much so that some newspapers are free.

Advertising Booking Systems or Advertising Sales Systems

These are computer systems with specialized software for the selling of advertising space, reserving the space within the publication or website, and billing the cost. Today cross-media newspaper advertising booking systems should be able to book space for all media channels, including websites, printed newspapers and magazines, and hand-held mobile devices.

Ad Inventory

Examples of advertisement inventory are banner ads, rich media, text links, and e-mails.

Advertising Network or Ad Network

An ad network is a company that connects websites that want to host advertisements with advertisers who want to run advertisements. Increasingly, Ad networks are companies that pay software developers as well as websites money for allowing their ads to be shown when people use their software or visit their sites.

Ad Production or Advertising Production

The process of physically producing advertisements for publication in any publishing medium is called 'ad production'.

Classified Advertising Agate

Agate is a term used in the newspaper industry to describe classified advertising that is sold by the newspaper line. These are also known as 'liner' or 'lineage' ads.

Newspaper Audience

Audience is the term used by a newspaper to describe the people that see or read articles it publishes in print, on its website, on mobile hand-held devices, other channels.

Classified Advertising

"Classified" is the term used for all advertising that is displayed under a particular subject classification. Classified Display is display advertising that is published within a classified advertising section.

Contracts, or Newspaper Advertising Contracts

Ad contracts are agreements whereby an advertiser enters into an agreement with a publisher to buy an agreed amount of advertising space, and the publisher agrees to publish, usually at a special rate based on the number of advertisement insertions. Contracts usually attract a special rate.

CRM or Customer Relationship Management.

CRM software assists companies to maintain mutually beneficial contact with their customers, sell more, and provide enhanced customer service.

Cross Selling

Cross-selling in newspapers and magazines is where a sales representative sells advertising in more than one publication, or across more than one advertising platform. Advertising sales software should be able to significantly increase successful cross selling.

Display Advertising

"Display" advertising is advertising that is sold by size, usually a percentage of a full page, rather than by the number of lines.

Electronic Ads or Electronic Advertisements

Electronic ads are digital advertisements created and used to make public announcements or to sell goods and services. Electronic ads may be digitally transmitted, published on websites or other electronic medium, and digitally archived.

Insert

An insert is promotional material, usually a printed advertisement, which is then inserted within, and delivered with, the publication.

Marketing Software

Marketing software provides tools that enable companies to reach a wider audience for their goods and services, and includes e-mail, SMS and telemarketing capabilities. The best newspaper marketing software enables a publisher to reach a wider and more targeted audience.

Run of Paper (ROP) Advertisement

A run of paper advertisement is a display advertisement that can positioned anywhere within the section, or newspaper.

Software as a Service or SaaS

Software as a service is a model of software deployment whereby a provider licenses an application to customers for use as a service, on demand. While the software and data is stored on the servers and accessed from a Web browser, SaaS software vendors usually host the application on their own Web servers. DTI provides it's software using the SaaS model.

Spec Ads or Spec Advertisements

Spec ads are advertisements that are created speculatively by a publisher in the hope that a potential advertiser will agree to buy advertising space based upon the size and ideas displayed in the spec ad.

Telemarketing or Telesales is a method of direct marketing via telephone in which a salesperson solicits prospective customers to buy goods or services. Newspaper systems should include audience data that enables targeted telemarketing capabilities.