ABC or Audit Bureau of Circulations

ABC is a non-profit organization of advertisers, ad agencies and media owners that independently reports on media performance across an array of verified readership, subscriber demographics and online activity data.

Audience

An audience is a group of people who participate in a show or event; read a newspaper, magazine or website; encounter a work of art, theatre, music, or academics - in any medium.

Audience Data

Audience data is information about the people that make up the audience. Audience data for individual newspapers is now available at Audience-FAX.com a partnership among NAA, ABC and Scarborough research.

Audience Database

An audience database is a structured collection of records about an audience that is stored in a computer.

Audience Demographics

Audience Demographics or readership demographics refers to selected population characteristics as used in marketing or opinion research, or the demographic characteristics used in such research.

Audience Genome

The audience genome describes the characteristics of an individual within an audience.

Audience Targeting

Audience targeting is used in direct marketing when sending information or offers to people based upon its known relevancy to the household or individual.

Digital News and Advertising Audience

The audience for news and advertising consumed digitally, either through a Web browser via the World Wide Web, or a mobile device.

Newspaper Readership Audience Measurement

Newspaper readership audience measurement is the measure of total number of readers, rather than number of newspaper copies purchased (the circulation).

Mobile News Audience

A mobile news audience is the audience reading news on a mobile hand-held device, such as a Blackberry or iPhone.

News Media Audience

The news media audience is the total number of people that read news generated by a newspaper, in any medium.

Newspaper Readership Statistics

Newspaper readership statistics are the statistics relating to the number and demographics or the people reading the newspaper.

Newspaper Websites

Newspaper websites are websites that are owned by newspaper publishers.

Online Newspaper Audience

The online audience is the people that visit a newspaper’s website.

Newspaper Readership Trends

Newspaper readership trends are the changing pattern or readership over time. Trends vary in different parts of the world. In the West readership of printed newspapers and magazines is in general decline, yet newspaper generated content, through digital media, enjoys higher readership than ever.

Targeting Advertising to an Audience

Online Advertising can be targeted due to a reader’s known interest based on their search criteria. When delivered to a relevant audience advertising becomes more valuable to both the reader and publisher.

Targeting News to an Audience

DTI is developing technologies that will enable its customers to reach a wider, and targeted audience, through aggregating audience data from many sources, over time.

Targeted Online Advertising

DTI is developing technologies that will enable its customers to reach a wider, and targeted audience, through aggregating audience data from many sources, over time.

Website Audience Data

Website audience data is all the information relating to an online audience viewing Web pages via the World Wide Web.

Website Audience Information

Website Audience Information is the same as Website Audience Data