DTI Advertising is a complete solution for the sale, design, creation, and publishing of all forms of digital and print advertising.

2. Does it allow online self-service?

Yes. The database will to do all the work of preparing and loading the ads, including matching the ad with existing customer account and billing information.

3. Can I continue to use my existing planning software?

Yes. DTI’s Liquid Media™ provides integration with existing software, although some of the benefits of DTI™ planning tools may be lost.

4. Why should I consider using DTI Advertising?

There are two key financial reasons why publishers implement DTI Advertising: to increase revenue, and to reduce cost. Other benefits include better customer service, tighter integration with CRM and accounting, and ability to sell and deliver multimedia ads to multiple platforms.

5. How can I better manager customer relationships?

The software provides all the tools you need. A powerful customer relationship management (CRM) application incorporates sales people into every step of the advertising process – from generating sales leads to order entry, from rating to contract management, from billing to sales reports, from targeted client promotions to direct marketing campaigns. They are able to quickly review billing and accounts receivables, check credit status and contract information, and much more to build and maintain profitable relationships.

6. Can we leverage our group’s strengths?

Yes. For newspaper groups, DTI has especially developed unique technology that can tie multiple ad and media asset databases together over a wide area network. This enables each newspaper to share in the spec ads of it sister newspapers, greatly expanding the combined creative resources - and the selling potential of its sales force.

7. Does DTI Advertising allow us to better exploit online ad networks?

Not really – but through DTI AudienceReach you may complement – or even eliminate the use of online ad networks such as Google’s AdSense. Because DTI AudienceReach provides much richer audience data it enables more precise targeting. It also maintains 100% of your revenue, increases ad value – and advertiser loyalty.

8. How does it integrate with accounts receivables?

Totally. DTI Financials provides integrated newspaper-specific accounting software, or, through DTI Liquid Media™, existing accounts systems may be used.

9. What are the facilities for pagination?

DTI Advertising includes the industry’s fastest and most flexible classified pagination tool. In addition, DTI Advertising integrates – at database level – with DTI ContentPublisher. Through the planning module ads – and editorial – either automatically flows onto pages according to pre–defined preferences - or a user can manually plan and build the page.

10. How quickly can I obtain management information?

Meaningful reports can be flexibly generated with point–and–click ease. Ad managers, accounts, and production managers can get the information they need – when they need it - in time to make the decisions that effect the bottom line.

11. What equipment do I need to install in-house?

This depends upon several factors, and whether the solution is hosted by DTI within DTI Cloud, the DTI SaaS cloud computing solution, or installed onpremise. DTI will provide the necessary information after technical, marketing and accounting discussions.

12. What training will be required?

DTI provides ‘role-based’ training. This maximizes the value in the system, staff and training, while minimizing the time taken and cost. Course duration depends upon the individual’s role.

13. How much does it cost?

The price depends upon many factors, including the systems from which data is gathered, and the necessary interfaces, and whether DTI Advertising is implemented in-house, or within DTI Cloud.

14. What is the next step?

Talk to your DTI Regional Sales Manager, or any of the DTI Advertising team at info@dtint.com