It enables your content - news, advertising and entertainment - to be accurately targeted across print and digital media.

DTI AudienceReach includes tools to automate the collection, dissection, analysis, and use of audience data down to the individual. It enables individually targeted ads as well as creative sales and marketing activity including outbound telemarketing, SMS, and email campaigns.

The audience data held within DTI AudienceReach is used to enable you to target content in much the same way as Google and other search engines target advertising based upon search queries. DTI AudienceReach however, uses much more rich and deep data so that targeting is much more accurate.

Targeting provides more value

Targeted advertising significantly increases its value both to the advertiser and to the media organization. Targeted news increases the number of online hits, and therefore the number of potential buyers for advertisers' products and services. This equates to more revenue for both the advertiser and you, the publisher.

The value of content is multiplied by the context and relevancy to the audience. By delivering content of particular interest to an individual, you not only retain but grow a more loyal audience while increasing the value proposition for advertisers.

DTI AudienceReach is cost-effectively implemented through DTI Cloud, our secure SaaS environment, and enables you to transform into an audience-centric organization.