DTI Advertising is a powerful suite of integrated tools to expertly manage the advertising process, from the sale to delivery across digital and print media channels. DTI Advertising offers news media companies the ability to sell, create, and publish advertisements effectively, while creating new opportunities to increase productivity and profits.

DTI Advertising is multidimensional - the most powerful way to profitably sell multimedia ads across multiple media channels.

Complete digital and print advertising solution

  • sell, design, create and serve all advertising types
  • self-service ad entry for Web and print to compete with Web-only classified websites


Customer Relationship Management (CRM)

  • engage with your advertising customers and increase sales by anticipating needs based on their advertising history
  • build and maintain profitable relationships with advertisers with a more personal approach and targeted communications


Leverage group-wide strengths

  • share resources by tying multiple ad and media asset databases together over your entire media network
  • makes it possible for you to make the right business decisions, in real-time
  • Reporting and analytics to measure success and define progress


Seamless integration delivering maximum revenue

  • increases efficiency by tightly integrating with DTI ContentPublisher, DTI Financials and DTI AudienceReach - and with legacy systems
  • high performance multidimensional Caché database that publishes and serves multimedia ads faster than conventional databases
  • build an audience-centric media business with digital and print content
  • comprehensive and configurable tools for selling, creating and paginating ads
  • Creates agency-quality ad designs on the tightest deadlines
  • Adobe InDesign at its core – with DTI’s unique multi-user capabilty


Altogether Better
DTI Advertising is a part of DTI’s Targeted Audience Solutions that include DTI ContentPublisher, DTI AudienceReach, DTI Circulation and DTI Financials. Together they enable the news media industry to create and deliver targeted content faster, and more efficiently, than ever before.