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Madsack Selects DTI for Group–Wide Editorial Solution

– 17 sites across Germany
– 1,000 users and 32 titles all able to share content
– Technology enables vision to become reality


Springville, Utah, USA – October 20, 2008 – Digital Technology International (www.dtint.com) the world’s leading developer of audience–centric publishing solutions, has today announced that Verlagsgesellschaft Madsack GmbH & Co. KG (Madsack), one of the ten largest newspaper publishers in Germany, has selected DTI's editorial system as a group–wide solution for all of its seventeen sites across Germany.

Madsack (www.madsack.de) has two main publishing centers, the largest is in Hannover, and a second, jointly owned with Axel Springer Verlag, is in Leipz

“We finally selected DTI after thoroughly investigating all major vendors and their solutions,” said Rainer Golembek, Media Concepts, Madsack. “Before we made this key decision, we first completed DTI projects at two of our newspapers, Korbach and Heimatzeitungen, and their rapid success confirmed that we should award DTI the contract for this large, group–wide, system.

“Madsack and DTI share the same vision – and DTI technology enables our vision to become a reality.”

The DTI editorial suite to be implemented at Madsack provides a complete editorial solution that includes modules for reporting, page planning, pagination, and a library archive and retrieval.

Incorporating DTI's Liquid Media&trade, a unique enabling technology that allows efficient and profitable multichannel publishing, the DTI solution will allow Madsack to combine content and to deliver it on–demand, where it’s needed, in the form it’s wanted.

Through a close technical partnership with Adobe Systems, Inc., DTI's editorial provides a tight integration of industry–standard products including Adobe InDesign and Adobe InCopy. This enables a highly productive collaborative multimedia publishing environment allowing several users to work simultaneously on the same content, providing faster production, and better management of multiple story versions.

“Madsack and DTI have worked together for several years,” says Ernst J. Komberg, managing director, Digital Technology International GmbH. “All major projects are partnerships. This project, which is expected to be rolled–out during 2009 and 2010, will be a show–piece for newspaper publishing efficiency. It will be successful not only because of our leading technology, but also due the skills and enthusiasm of all the people involved, on both sides.”

From its offices in Darmstadt–Griesheim, DTI supports many other newspapers in the German speaking market using its innovative solutions, including: Märkische Oderzeitung, Frankfurt, Oder; der reporter, Neustadt, Holstein; Delmenhorster Kreisblatt, Delmenhorst, Tiroler Tageszeitung, Innsbruck; Österreich, Vienna; and Oberösterreichische, Linz.

About Digital Technology International
Digital Technology International is a leading provider of audience–centric multimedia, multichannel publishing solutions. The company’s unique technology and strategic partnerships help media organisations manage content more efficiently, build greater audiences, and sell more successfully. Whether on–premise or via SaaS, DTI helps its customers generate new revenue, reduce costs, manage resources, and make more informed business decisions. Its solutions are successfully implemented at more than 1000 newspapers around the globe. DTI is headquartered near Salt Lake City, USA, with offices in Australia, Brazil, Canada, Denmark Finland, Germany, Norway, Panama, UK and USA and may be found on the web at: www.dtint.com.