Bookmark and Share

DTI Premieres Targeted Audience Solutions, Transforms Newspaper Business Model

New software designed to lower costs, grow revenue and boost newspapers' competitiveness in Web-first world Digital Technology International (DTI™), a global provider of audience-centric Web, print, and mobile publishing solutions, today announced a series of innovative new strategic platforms and software solutions for newspapers. The goal is to provide new ways for publishers to reduce operating costs, grow revenue with targeted advertising and transform their business models in a Web-first world.The company premiered the new solutions at mediaXchange, a Newspaper Association of America (NAA) conference focused on new revenue development strategies for print and online. Under the new corporate theme of "Targeted Audience Solutions", DTI's transformational strategies and solutions include these main components:

Strategic Platforms
DTI Cloud - the SaaS deployment model provides new operational efficiencies for all of a newspaper's business-critical applications and content.

DTI Audience - the audience-centric foundation that connects all "touch points" between the newspaper and its customers: readers, subscribers, advertisers, shadow customers and non-subscribers.

Liquid Media - A unique and innovative integration platform that provides the power to share information and digital assets throughout a news media organization.

Solutions (Product Families)
DTI AudienceReach - a central source of all "touch points" between a newspaper and its customers for targeting ads based on the online user's content preferences over time.

DTI ContentPublisher - a complete integrated newsroom system that includes DTI Lightning, the multidimensional content management system that enables Web and print publishing from a single database.

DTI Circulation - a customer-centric system that manages the entire circulation business cycle.

DTI Advertising - multidimensional revenue platform managing all advertising resources and processes.

DTI Financials - the comprehensive tools necessary to manage and streamline financial and HR processes.

"Industry leaders recognize that tough times create a rare opportunity to make dramatic improvements. Today's market conditions represent the perfect time for our newspaper customers to embrace innovation and compete for a larger audience," said Steve Nilan, DTI's vice president, marketing. "We are launching this complete series of transformational solutions now to help publishers cut costs with DTI Cloud, grow revenues with DTI AudienceReach and retake market leadership with DTI Lightning Web and print synergy."

Throughout the 3-day mediaXchange conference, DTI sales and product experts will conduct live demonstrations of its Targeted Audience Solutions.

After mediaXchange, the company will offer online demonstrations for industry professionals who were unable to attend the show in Las Vegas.