DTI Solutions

• Content Publisher

ABC's Extreme Home Makeover came knocking on the door, and the Erie Times-News was able to open it.
When ABC's hit television show selected an Erie, Pa., resident for an extreme home makeover, the Erie Times-News was ready to cover every detail.

"It was an exciting moment for our city, and we knew our responsibility as the city's news group. Having ContentPublisher, we knew we had the most flexible system available to get the news out, fast," says Sherry Rieder, managing editor/production, Erie Times-News. "The flexibility, especially during the home-makeover flood of news, far exceeded our expectations. With ContentPublisher, we were able to quickly respond, and it worked. "

Day-to-day progress on the makeover home and other various details were articled by on-site reporters, and Erie citizens uploaded photos they took of the home to the Times-News website. The information sent to the Times-News was usually an up-to-the-minute detail of the Extreme Home Makeover process, delivered at various moments in the day. An Extreme Home Makeover Web page was created for all related information-blogs, photos, articles, etc. Reader participation was a huge benefit for the Times-News. ABC had tightly controlled the release of updated information, and the Times-News website quickly became known as the place-to-go for Extreme Home updates. Using ContentPublisher, the Erie Times-News was able to get the information out to the Web within seconds, and was also ready for the hectic print cycles.

"The news turned on a dime, and ContentPublisher allowed us high quality standards in our workflow," said Rich Forsgren, director of technology, Erie Times-News.

"When we got new information, we were able to update fast-even to print. ContentPublisher got us through the heat-of-battle," continued Rieder. "We were able to place all art, tie in to blogs and other social media-the things news groups need to do if they want to stay around."