Bookmark and Share

DTI Shows Latest Integrated Newsroom Software
at IFRA Expo 2009

Enables content, delivered via a variety of channels,
to be accurately targeted to specific audiences

15, September, 2009: During IFRA Expo 2009, in Vienna, Austria, October 12th - 15th, Digital Technology International (DTITM) will be showing visitors the latest enhancements to ContentPublisher, its popular multimedia newsroom solution.

New features include page tracking, online article ranking, communities databases, an events calendar - and more.

ContentPublisher enables the writing, editing, and publishing of stories and pictures to print and digital channels. It comprises an entire suite of robust software tools, based upon a high-performance post-relational multimedia database. Together they facilitate everything a journalist would need to be efficient in today's high-pressure 24/7 integrated newsroom environment.

ContentPublisher manages the seamless flow of content from a full spectrum of news sources, including local and remote writers, citizen journalists, and media contributors - for publishing to any platform. It includes editorial budgeting, content creation, wire, blogs, picture management, automated pagination, digital publishing to Web, mobile and SMS.

ContentPublisher has industry-unique added advantages. The company's LiquidMediaTM technology enables the seamless sharing of information and digital assets throughout the enterprise - regardless of platform. This eliminates obsolescence, extends functionality, improves efficiency, and saves time and money.

"We believe that DTI is the only newspaper systems developer that is building into its systems 'targeting intelligence' based upon accurate data gathered from a complete range of sources," says Paul Gillogaley, vice president, international, DTI. "This enables content, delivered via a variety of channels, to be accurately targeted to specific audiences. Thus it creates increased value for readers as well as advertisers, and helps the newspaper increase circulation and advertising revenue."

The Adobe® Partnership
Several years ago DTI transformed Adobe® InDesign and InCopy into multi-user, collaborative tools for newspaper and magazine print publishing. DTI is now integrating Adobe's Web publishing applications such as Dreamweaver, Soundbooth, Premiere Express, Visual Communicator, Flash, and others into collaborative, enterprise-strength tools, creating the publishing industry's most powerful and efficient print and digital publishing solution, based upon "open" standards.

The result is true multimedia, multichannel publishing from one single system, without the need for hi-tech staff, and without duplication of people or technologies. DTI's ContentPublisher provides journalists with more control over their work, and a wider audience than ever before.

Cost-Saving Technology - Without Capital Expenditure
ContentPublisher may be implemented through DTI Cloud. This embraces cloud computing, and the SaaS business model will quickly bring publishers beneficial technology paid for over time.

It enables newspapers to reduce operating costs by outsourcing their digital, as well as their pre-press production systems, to an ultra-secure hosted environment.

DTI Cloud also provides significant economies of scale and enables newspaper groups to respond to the rapidly changing demands of news publishing without large up-front capital expenditure. Software and services may be added on-demand, with any additional cost being paid in parallel with receiving the additional financial benefits.

Visit DTI during IFRA Expo 2009 at booth A820