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DTI Circulation Selected by Corporación La Prensa, S.A. to Maximize Efficiencies

Robust circulation system will reduce return rates and increase circulation

Springville, Utah--10 September, 2009--Digital Technology International, (DTI™) announced it has signed an agreement with Corporación La Prensa, S.A., to provide DTI Circulation to the news group's two publications in Panamá--La Prensa and Mi Diario.

DTI Circulation is an advanced suite of circulation, distribution, marketing, and reporting software that will cost-effectively help improve efficiencies at Corporación La Prensa, S.A. DTI Circulation provides a statistically-supported production and distribution solution.

"We were confronting high return rates on some sales points and running out of stock in others," said Carlos Rabat, general manager, Corporación La Prensa, S.A. "We needed a program that would effectively evaluate production and distribution volumes, with a user-friendly interface. We are expecting a reduction in return rates while increasing circulation through better allocation amongst sales points."

"We had searched for a system for a long time, and we found what we were looking for in DTI Circulation--ease of operation, quick implementation time with the least impact on the on-going operation, and a good cost-return ratio."

Corporación La Prensa, S.A. joins more than 1000 news groups world-wide, who benefit from DTI Circulation.

"Having the right tools to manage circulation departments is vital," said Gustavo Berges, operations director, DTI, Latin America. "We met every issue Corporación La Prensa, S.A. had with their present circulation system. DTI Circulation is a robust solution for them, and will benefit them greatly."