Can E-Reader Devices Bridge the Gap Between Print & Web?Now that Detroit dropped home delivery down to 3 days a week and Seattle Post-Intelligencer will go 100% web-only in 60 days if the paper doesn't find a new owner, should we be looking seriously at e- Reader devices such as Amazon's Kindle and Plastic Logic's 8.5" X 11" version. Can these e-Reader devices bridge the gap between print and web? What type of person will use the e-Reader device?
I'm currently a hybrid subscriber and that works well for me as a person that travels. I receive my paper electronically 6 days a week and receive a printed product on Sunday. I prefer the tangible version (if I have time to read), but appreciate the web for breaking news stories. Perhaps the e-Reader will provide the tangible component that can't be achieved on the web. If we add e-Reader to the menu, then the consumer can select from print, electronic only, hybrid or e-Reader. Burger King had it right when they told us we could have it our way. It has to be about what the consumer wants now, not what we have always done in the past. Can you imagine the on-hold music within the newspaper's call center, "Hold the Print, Hold the Web, e-Reader devices won't upset us. All we ask is that you let us serve it your way?"............... I am willing to give the e-Reader a try. It may be the next best thing to the Hybrid subscription. |
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